HOW IT ALL STARTED
In early 2019, co-Founders Michael Medvedev and Peter Frelinghuysen––student-athletes at Williams College––saw an opportunity to make a difference.
The two had travelled to southern California in March 2019 to compete against west coast tennis teams. Both Michael and Peter had long and unruly hair, and the southern California sun proved a tougher opponent than it had in northern Massachusetts––wearing a hat became a match-essential. When they returned to Williams, they soon realized that they seldom left their dorm rooms without a cap––for their hair, for the sun. What had started as a functional accessory soon transformed into a deliberate style-piece. Both Michael and Peter grew their hat collections, and had fun doing it––friends and teammates would constantly ask into the designs on their caps. But something fundamental was missing: purpose.
In June, after completing the academic year at Williams, Michael and Peter combined their enthusiasm for entrepreneurship with their love of nature and concern for the environment to found Earth Caps. Since then, their commitment to fighting global warming has only grown as they have researched and learned more about the looming threat climate change poses.
For every cap sold, we donate $5 to one of four non-governmental organizations dedicated to fighting global warming and remedying its harmful effects.
Our end-goal has always been to create a cap that is carbon neutral. We are currently in the R&D phase of producing a (customizable) cap that is made out of 100% repurposed materials: a sustainable Earth Cap! Until then, we seek to lend purpose to our designs––raising awareness about global warming and its devastating effects.
Ultimately, by wearing our caps, you promote the fight against global warming and its devastating effects. Simply put: buy a cap, save the Earth.
Our Wildlife Line seeks to raise awareness about the damaging effects of climate change on our planet’s wildlife and their ecosystems. On a deeper level, the Wildlife Line seeks to help uproot those systems that perpetuate the harm of wildlife and the degradation of their natural habitats (mass farming, game hunting, slash and burn fires, etc.). To us, the issue is both ethical and environmental: when you stop the barbaric treatment of animals –– for slaughter, in captivity –– you can begin to remedy the dangerous and rapacious practices that inflict environmental harm, and vice versa. Throughout human history, and especially during the last fifty years, climate change has posed a fundamental and severe threat to the earth’s species and their habitats. From African Rhinos to the Monarch Butterfly to North American Wolves, thousands of species have faced endangerment and the threat of extinction, while thousands more have gone extinct. For each hat sold, we will donate $5 to the World Animal Protection, a non-profit dedicated to protecting species –– especially those harmed by global warming or the severe and dangerous practices that propel its course. When we sell a Rhino Cap, our $5 might go towards feeding an endangered species for several weeks (perhaps an elephant) or could contribute to raising awareness about the cruelty of animal captivity or the harmful climate effects of mass farming.
By wearing hats from our Wildlife Line, you promote the protection of endangered species and their precious habitats.
Learn more at : www.worldanimalprotection.us
RENEWABLE ENERGY LINE
Our Renewable Line seeks to raise awareness about the direct and damaging effects of dirty energy on our planet and atmosphere. Renewable, or “clean,” energy is that produced from naturally replenishing sources (the sun, wind, e.g.) that are 100% pollution-free. Throughout human history, and especially during the last century, the employment of dirty energy sources––the extraction of oil, gas, and coal––has increased dramatically. The burning of these fossil fuels emits harmful pollutants such as carbon dioxide, which pollute water systems, degrade land formations, and whose carbon emissions trap heat in the atmosphere, directly warming the globe. Each of our designs within the Renewable Line lends weight to a certain source of renewable, clean energy that must replace dirty energy sources to combat climate change. For each hat of the Renewable Line sold, we will donate $5 to Bondh E Shams, a global water charity that uses innovative renewable energy sources to provide clean water to millions of people. When we sell a Wind Turbine Cap and send $5 to Bondh E Shams, this translates to 2.5L of water saved per day for 20 years, which equals 10 cups of clean water every day while their project is active.
By wearing hats from our Renewable Line, you promote the usage of renewable energy sources as clean replacements to dirty energy sources.
Learn more at www.bondheshams.org
Our Ocean Line seeks to raise awareness about the damaging effects of climate change on our planet’s oceans and aquatic ecosystems. Throughout human history, and especially during the last century, climate change has led to warmer ocean temperatures, rising sea levels, the melting of the Poles, and ocean acidification––all of which hurt aquatic ecosystems and threaten the existence of the hundreds of thousands of species that inhabit them. Each of our designs within the Ocean Line sheds necessary light on a certain species of marine flora or fauna that are endangered and/or hurt by climate change. For each hat sold, we will donate $5 directly to Lonely Whale, a global incubator founded on “radical collaboration” that takes courageous ideas and helps create impactful change to protect our planet’s oceans. When we sell a Coral cap, the $5 we send to Lonely Whale go towards educating future generations on the gravity of global warming.
By wearing hats from our Ocean Line, you promote the cleanup of our oceans and the protection of aquatic creatures across the globe.
Learn more at www.lonelywhale.org
Our Arctic Line seeks to raise awareness about the damaging effects of climate change on our planet’s arctic ecosystems. Throughout history, and especially during the last thirty years, climate change has caused ice caps to melt, glaciers to retreat, and regional temperatures to increase. This has disrupted arctic ecosystems and threatened the existence of the thousands of species that inhabit them. Each of our designs within the Arctic Line lends weight to a certain flora or fauna that is endangered and/or hurt by climate change. For each hat sold, we will donate $5 directly to Make a Change World, an organization dedicated to ridding bodies of water of plastic and working towards sustainable solutions to our global plastic problem. The Arctic is a “dead-end” for ocean plastic, and a recent study by National Geographic found disproportionate amounts of microplastic in samples of Arctic ice, which in turn serves to destabilize the fragile ecosystems. When we sell a Penguin Cap, the $5 we send to Make A Change World go towards cleaning Indonesia's plastic-polluted waterways.
By wearing hats from our Arctic Line, you promote the protection of those species and of their awe-inspiring habitats.
Learn more at: www.makeachange.world